Sober curious non alcoholic beverages
The goal of this project was to invent a new non-alcoholic wine, beer, aperitif, spirit, cocktail pre-mixed drink product in any form. Create a brand identity, and packaging, which explains the unique aspects of this non-alcoholic beverage. In addition, developing a mini launch campaign for the new product and connect it to a cause that helps people who have been struggling with alcohol related problems, or drunk driving, etc. as a social enterprise model.
Mood board
Social media mock post
Twitter desktop mock post
Twitter page mobile mock post
instagram page mobile mock post
Facebook desktop mock post
Facebook page mobile mock
Instagram mobile mock post
Instagram page desktop mock post
Facebook Mock Post
Instagram mobile mock post
Twitter mock post
Instagram mock post (1)
In Store Merchandising
QR Code (Guerilla Marketing)
Sandwich Board OOH Marketing
Media post
Cause..
We chose our cause to be Human Trafficking Awareness and Women Safety. With every purchase of our product, we donate 10% of our proceeds to the cause. We chose this cause because studies have shown that more kidnappings and assaults occur due to victims being unaware due to intoxication. “A new study says 15 percent of freshmen women report having been raped while incapacitated.” (Nesbit)